The doughnut-shaped building on a 14-acre site in White City has been a stalwart of the British entertainment industry since it first opened in 1960 and was sold to become a mixed-use development in 2012.
As well as 950 homes, the complex is set to become an exciting new business hub with stylish restaurants and bars. Soho House occupies the top eighth, ninth and 10th floors of the sleek new-build alongside Television Centre’s doughnut and has been four years in the making.
Along with its exclusive hotel of just 45 rooms, White Centre House also comes with a cinema, a gym with a pool and hammam and an elegant rooftop pool and bar with views across West London.
Unlike other Soho House locations, already located in atmospheric buildings, this latest edition had to work with a blank canvas and create its chosen style. Of course the neighbouring Television Centre provided plenty of inspiration and as you stroll around the club you will find subtle nods to its 1960s heritage and BBC roots.
Designer Linda Boronkay said: “We watched movies like James Bond from the Fifties and Sixties and also Mad Men, but we didn’t want to create a movie set.”
It is the latest of 18 Soho Houses around the world and boasts one of London’s largest gyms as well as a juice bar and an inspired ninth-floor restaurant.
Soho House isn’t the only business that has chosen to set up in this new cultural hub, the stylish Chelsea restaurant Bluebird has joined it, as have pizza spot Home Slice (owned by Terry Wogan’s sons) and burger joint Patty and Bun, while popular Mumbai-style eatery Cricket is on its way.
There are also still TV studios in the complex, as well as plenty of green space integrated into the development.
